Would you listen to a radio announcer who said uh or uhm throughout his show? Would you watch a TV show that has loud hum? Probably not. Face it. You want to hear the best audio possible in your favorite radio and television shows. It may be hard to believe but people actually want to hear quality podcasts, too.
Listen to any one of the top 25 podcasts on iTunes and you'll quickly discover that it's pretty much mistake-free. It has been cleaned up using various audio editing techniques. The plosives (popped P's) have been eliminated using fades and EQ filters, long pauses have been cut out, 60-cycle hums caused by poorly grounded audio equipment or noisy phone lines have been reduced by knocking out the low frequencies, and verbal blunders and unnecessary words have been skillfully removed to not sound edited.
Furthermore, most professional podcasts have a fully-produced intro and outro. The intro usually mentions the name of the podcast, what the show is about, and the name of the host. The outro usually contains show credits (producer, host's name again, sponsors, and disclaimers if needed), a website URL, and an invitation to come back for the next podcast. Brief music transitions are often used going into commercial breaks or between topics to help the podcast flow smoothly.
In a nutshell, if you want to get into the top 25 on iTunes, you're going to have to sound as good as the shows that are already there. But even if you don't make it into the top 25, wouldn't you like to sound your very best anyway? Go be creative. Record your podcast. Just remember to put some polish on it. If you need some help on audio editing, podcast intros, outros, and music transitions, check out http://audiobag.com.
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