Why We "Recall" Audio Projects

Near the end of every audio project we work on for a customer, we ask ourselves if it is the best we can do. If the answer is no, we re recut or remix the audio until we're satisfied it's our best. Occasionally we recut or remix an audio project after we've sent it to the customer. You can't imagine the reaction by the customer. They're appreciative that we caught something we didn't like even if they thought the work was good. We think of it as something similar to a recall. We believe the key to our success in 2011 will be to consistently offer our very best.