Occasionally someone contacts us because they want to get their company into podcasting but they don't know quite how to jump into it. They usually don't have a script and some even are reluctant to attempt to write one. Here's what we tell them.
We don't know as much about your business as you do to write the script for you. However, there is a fast and easy way to get started podcasting without a formal script. Why don't you come up with five questions about your business, products, and/or services and send them to us. We'll write an open and close for your podcast, then set up a time to call you to ask you your questions. Customers like this approach because they are in complete control of what is asked of them. In fact, we tell them don't worry about making mistakes when answering the questions. Just stop where you make the mistake and pick it up from there. We'll edit. Yes, the magic word "edit" makes everyone feel at ease. Even us. We make mistakes, too.
The phone interview usually takes about 15 minutes. Then we go do our magic with editing. The finished presentation sounds very professional, I assure you. In fact, I guarantee you'll like it or we'll recut it or refund your money. Here's a phone interview we recently conducted with Tom Freiling of Samaritan Fundraising. Tom liked it so much, he's already making plans for the next interview.
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