Living on the edge

I just showed my wife a live satellite picture (in motion) of Hurricane Ike skirting the edge of our town here in central Texas. She looked at it and said, "Living on the edge." Yes, we're living on the edge of something very powerful and scarey. Luckily, it is moving northeastward -- away from us.

Everywhere we went in Austin last night -- first to the Mexican restaurant and then to a couple of night clubs downtown -- there was a huge television screen showing Hurricane Ike moving onshore into Galveston. We ate our fajitas and watched with apprehension. People stood behind us at the bar where we were eating (we didn't want to wait an hour for a table) with their mouths open in amazement at the size of the hurricane (or perhaps at how much I could stuff into my tortilla). It appeared to fill up the entire Gulf of Mexico ... the hurricane, not my tortilla.

Living on the edge can be exciting. In business, living on the edge means sticking your neck out every now and then and trying something new. It means offering a new product like Dell's Mini 9 computer for $350, or Tata Motors' (India) Air Car that gets over 100 MPG. What product or service is your company offering that is a good example of living on the edge? What's your Air Car?